Something else is happening, too. Spinoff show series that offer a lower price point are growing in parallel to WEF. Most pointedly for the last few seasons, The Ridge Show Series and Turf Tour has endeavored to offer “a show at a very first class level at a middle class price” with its 1.40m rated grand prix series, and monthly schooling shows.
Owned by George D’Ambrosio and Olympic veteran Nona Garson, The Ridge recently announced a big 2017 expansion, with a 13 week, rated and non-rated show series to be held at Wellington’s Jim Brandon Equestrian Center from January through March. Tentatively named The Ridge Palm Beach Series, a VIP area, multiple arenas, a weekly 1.40m grand prix, use of the facility’s existing indoor arena and a future grass derby field are all part of the plan.