Nikki has collaborated with Freedom of Animals, a company dedicated to producing ethical and cruelty-free handbags, to create a 2015 capsule collection. According to the founder and designer of Freedom of Animals, Morgan Bogle, pairing up with Nikki was a no-brainer. “Nikki Reed and I met over lunch in May of this year and spoke about conservation, sustainability and animal rights,” Morgan says. “Within minutes we knew we wanted to develop a partnership and be on this journey together.”
“I have always been an animal lover, but even with my plant based diet and no fur policy, I hadn’t quite made the connection between what I choose to eat and what I choose to wear. I think Morgan approached me because I had a very consistent message that I wanted to be heard.” — Nikki Reed
The collection consists of three new black and white styles, including a circle bag, a bucket bag, and a belt bag, which range in price from about $280-$380. To align with Freedom of Animals’ mission, the bags were constructed with 100% recycled polyurethane, reprocessed zippers, and organic lining. Earlier this month, the dynamic duo hosted a trunk show at Bloomingdales in SoHo to spread awareness of their collaboration, the importance of conservatism, provided information on sustainable fashion, and shared their stories. “I am an animal rights activist and most of what I have focused on for the past 10 years falls into that,” Nikki says. “I am all for education, and also understanding of the journey. It’s not about being perfect, it’s not about being extreme, it’s about knowing there are options out there, to help us reduce our need for products made from animals, and increase our demand for US made products.”