Horse Pilot launches a new film series: "Why do you ride?" where they follow different riders who share the same values as the brand.
Horse Pilot describes the film series as a representation of the future for equestrian sports. That also means building the most comprehensive vision possible in the sport that takes us outside of our comfort zone and forces ourselves to constantly challenge ourselves. With that in mind, they have followed riders to share their passion, understand their vision of riding and see what drives them on a daily basis, in terms of their relationship with the horses and athletic performance.
The first they follow during the series is Aurélie de Mévius, a horsemanship trainer from America who moved to Belgium and now works at Aquila Farm. The focus of the series is on horse welfare. They want to push to look at the bigger picture and to focus on the relationship between horse and human.