All in Equestrian, a new equestrian initiative within H&M Group, will offer a contemporary and functional collection of apparel for riders, starting this autumn. Today the team is proud to announce its collaboration with GCL, where they will be the team kit supplier for 2024.
The name, All In Equestrian, is a tribute to the legendary horse H&M All In, one of the most successful horses of all times.
"I feel honored on behalf of H&M All In. He’s truly a legend and it is beautiful to see his name continuing to live with this new initiative. I’m equally proud to be part of this new journey together with my team H&M riders Malin, Nicola and Olivier, where we as a professional riders can share our experiences as input to the design of All In Equestrian" says Peder Fredricson, Swedish equestrian and former world number one.
"We are thrilled to announce our collaboration with All In Equestrian as the team kit supplier for the 2024 GCL season (...) and we look forward to a successful journey together in the upcoming season." a GCL Spokesperson said.
Source: Press Release