The Eye of the Master auction is currently still ongoing. For this auction we worked together with several 'masters' who delivered their favorite horse. The organization of the auction put together an impressive collection based on the selection of their 'Masters' including Peder Fredricson and Jos Verlooy. We don't know yet how much this auction will have to offer as it will run until December 26th.
The Eye of the Master website was created by Branding Pro and marketing is in the hands of the Eye of the Master team itself.
This auction was the first auction that dared to sell 'high end' horses at an online auction this year. The initiative of Steve Tinti and Carlos Pinto turned out to be a huge success. Their auction topper Corlou (by Cornet Obolensky) went for no less than 252.000 over the digital counter. Six other horses changed hands for 100,000 euros or more.
The marketing of this project was in the hands of the team of 'The Collection' itself. The website was created by WeAuction.
The Chosen team selected their horses in the summer based on their exceptional qualities and bundled these 'Chosen Talents' in an online auction. This auction only focused on ridden horses from four to seven years old. Their auction topper Asca Chin de Saulieu moved to Switzerland for a considerable amount of money. Enzo de Laubry (by Echo van Spieveld) also moved to France for a nice amount of money.
The website and marketing of this project were taken care of by the Branding Pro team.
Paardenveilingenonline.com probably provided the most variety in the digital auction landscape this year. They auctioned embryos, foals as well as ridden horses and both jumping and dressage horses went under the digital hammer. Change of food makes them eat and they had understood that very well at this auction: every safe was a great success.
Both the website and marketing of this auction are managed by Paardenveilingenonline.com itself.
Belgian breeding is one of the best in the world and the team of Equbreeding knew this like no other. Their auction was groundbreaking as they only auctioned foals and embryos from the best dam lines in the world. All mothers had jumped at least 1m45, which almost guarantees a bright future in top sport. Equbreeding organized two online auctions this year: one for foals and embryos, during their last auction in December only embryos went over the digital counter.
The Brandingpro team assisted Equbreeding both in the field of website and marketing.