We recently posted a lifestyle-article about the Horse-themed watches, today the Year of the Horse found itself too in a horse-themed car by no less then Rolls Royce. The horse is part of the 12-year cycle of animals that make up the Chinese zodiac. These animals interact with the five elements – wood, metal, fire, water, and earth.
The auspicious year has seen businesses around the world looking to meet demand for horse-branded products, with luxury goods leading the charge. They range from a horse-themed Rolls Royce luxury sedan and high-end watches to the more mundane.
While discussing the rare vehicle, Rolls-Royce Asia Pacific Regional Director Paul Harris said, “This limited series of motor cars perfectly marries Chinese artistic tradition to the very best in contemporary British automotive design. Highly discerning customers have a profound appreciation of fine craftsmanship, with many delighting at travelling to the Home of Rolls-Royce in Goodwood, England to consult with designers and witness first-hand the practices that reinforce Rolls-Royce Motor Cars’ position as purveyor of the world’s pinnacle super- luxury good.”
Ironically, the year coincides with a growth in the popularity of horse riding in China, a legacy of the coverage of the Beijing and London Olympic equestrian events.
We recently posted a lifestyle-article about the Horse-themed watches, today the Year of the Horse found itself too in a horse-themed car by no less then Rolls Royce. The horse is part of the 12-year cycle of animals that make up the Chinese zodiac. These animals interact with the five elements – wood, metal, fire, water, and earth.
The auspicious year has seen businesses around the world looking to meet demand for horse-branded products, with luxury goods leading the charge. They range from a horse-themed Rolls Royce luxury sedan and high-end watches to the more mundane.
While discussing the rare vehicle, Rolls-Royce Asia Pacific Regional Director Paul Harris said, “This limited series of motor cars perfectly marries Chinese artistic tradition to the very best in contemporary British automotive design. Highly discerning customers have a profound appreciation of fine craftsmanship, with many delighting at travelling to the Home of Rolls-Royce in Goodwood, England to consult with designers and witness first-hand the practices that reinforce Rolls-Royce Motor Cars’ position as purveyor of the world’s pinnacle super- luxury good.”
Ironically, the year coincides with a growth in the popularity of horse riding in China, a legacy of the coverage of the Beijing and London Olympic equestrian events.