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Navigating the Premium Era: The ClipMyHorse Subscription Debate and Our Proposals for a Sustainable Future

Streaming at Horse Show © Equ.MEDIA

The equestrian world, a sector traditionally built on tradition and discretion, is currently facing a harsh confrontation with the laws of the modern platform economy. ClipMyHorse.TV (CMH), for years the loyal partner for those who didn't want to miss a single jump-off, seems to have transformed into a source of frustration. With drastic price increases and a lack of transparent communication, the platform appears to be steering a course that completely loses sight of the end consumer. Is this the inevitable price of progress, or are we witnessing a digital monopoly overplaying its hand?

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