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The Middle-East: “NOT JUST A SPONSOR, BUT THE PREMIER WINTER DESTINATION FOR (EUROPEAN) RIDERS!”

It has undoubtedly caught the attention of (semi-)professional riders: at the start of the year, a remarkable number of top names did not head for the Sunshine Tour in Southern Europe or the Winter Equestrian Festival in Florida, but instead chose the Middle East. Doha, Abu Dhabi, and Sharjah are filling the international winter calendar with venues located in relatively close proximity. Why is this region becoming the alternative to the American Summer and Winter Tours?

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