The EEM World, organizer of the Masters Grand Slam Indoor, has announced that their American Grand Slam will be named the Longines Masters Grand Slam in Los Angeles. After Paris and Hong Kong, the watch brand has decided to become the title-sponsor of the Los Angeles Masters. The Masters Grand Slam-series is one of the most prestigious show jumping events in the world. Only the top of the world is invited to participate in these events.

Mr. Walter von Känel, president of Longines, stated; "I am very happy to be a partner for this event. We do share the same values, traditions and elegance with this event. That is one of the major reasons why we are so proud to be a partner."

The Los Angeles Masters will be recognized by the FEI and the USEF as a CSI5*-competition. In total a prize money of 1 million USD will be divided in this competition. So far already Lucy Davis announced here participation for this Masters-event. The Los Angeles Masters will present 6 competitions. The Longines Speed Challenge, the Style and Competition, the Longines Grand Prix and some professional and amateur classes.