Along with the announcement, EQU.MEDIA immediately launched an initiative via the EQUTALK Podcast to introduce a global breeder bonus. Meanwhile, this topic has been placed on the agenda of the FEI and WBFSH for April 2027.
The PJL is a concept through which American billionaire Frank McCourt aims to create a counterpart to Jan Tops' Longines Global Champions League and Tour. The goal of the PJL is the further commercialization of the sport.
According to McCourt, his PJL will demonstrate a high level of professionalization: "Despite show jumping being part of a well-capitalized, global equestrian economy worth 300 billion dollars, the sector struggles with structural fragmentation, commercial inefficiency, and a lack of continuity for riders, owners, and sponsors."
Along with the announcement, EQU.MEDIA immediately launched an initiative via the EQUTALK Podcast to introduce a global breeder bonus. Meanwhile, this topic has been placed on the agenda of the FEI and WBFSH for April 2027.
The PJL is a concept through which American billionaire Frank McCourt aims to create a counterpart to Jan Tops' Longines Global Champions League and Tour. The goal of the PJL is the further commercialization of the sport.
According to McCourt, his PJL will demonstrate a high level of professionalization: "Despite show jumping being part of a well-capitalized, global equestrian economy worth 300 billion dollars, the sector struggles with structural fragmentation, commercial inefficiency, and a lack of continuity for riders, owners, and sponsors."
