Behind every successful equestrian event lies a massive organizational effort. Organizing in this sport is a complex profession, where the pressure of rising costs, animal welfare, and sustainability continues to mount. How do organizers ensure their voices are heard at an international level? Irene Verheul (organizer of the renowned Jumping Amsterdam) serves as the Secretary-General of the Equestrian Organisers (EO), the international umbrella body for event organizers. We spoke with her about the association’s crucial role, the current challenges, and the future of equestrian event management.
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