When a real cowboy invites the visitors to a donut and pancakes together with CHIO’s mascot Karli, cheerleaders swing their hips full of energy and the legendary star-filled flag decorates the entrance, the nostalgic Route 66, western feeling, the charm of the southern states and plenty of pop music are not far behind: Yes, the USA is the partner country of this year’s CHIO Aachen – and that fits in perfectly with the joint history of over 340 years that connects the United States with North Rhine-Westphalia.
The Government of North Rhine-Westphalia calls this current close relationship, which pays tribute to and celebrates the NRW/USA year 2023/2024, “a perfect match”. “So, the fact that the USA is the partner country of the CHIO Aachen this year harmonises very well,” commented Nathanael Liminski, Minister of the Federal, European and International Affairs and Media as well as Head of the State Chancellery of the State of North Rhine-Westphalia. “The CHIO Aachen is one of the figureheads of international top sport. Staged in North Rhine-Westphalia, such an event offers the perfect platform to present the intimate friendship between the USA and NRW.” Pauline Kao, the US General Consul for North Rhine-Westphalia, who personally attended the announcement of the partner country on Wednesday morning, is also eagerly looking forward to Germany’s biggest sporting event: “This partnership is a dream come true for us. It really is a ‘perfect match’.“
And that is how this slogan – “A perfect match” – became the motto of the traditional Opening Ceremony of the CHIO Aachen on the evening of July 2nd, 2024. Together with this year’s partner country the organisers are promising a spectacular evening for the big show. Because the CHIO Aachen – that has long since not only stood for world-class equestrian sport, but also for world-class entertainment. For example, the traditional Opening Ceremony proves to be a 90-minute, breath-taking perfect entertainment show in the floodlit Main Stadium. Theme-wise it is traditionally closely based on the respective partner country. “And in this respect the unique flair of the USA offers a huge and diversified spectrum,” stated Birgit Rosenberg, board member of the ALRV, who in her capacity as Head of Sport at the CHIO Aachen is also responsible for the show programme. In terms of tradition, culture, music and of course also clichés, that as usual also play a part in the overall concept of the decorations and supporting programme, the land of unlimited opportunities means the organisers have a huge spectrum of possibilities to fall back on.
Framed by cheerleaders from Rhein Fire Düsseldorf, who lent the press conference the appropriate flair with their golden pompons, Uwe Brandt already revealed a few concrete ideas about the Opening Ceremony, which thanks to public TV sector will be broadcast live throughout Germany from 8.15 p.m.: “I am conjuring up a picture full of glamour, football and of course plenty of horses and music,” explained the Creative Director, who has been supporting the CHIO Aachen team regarding the choreography, dramaturgy and staging of the event since 2015 already, adding with a grin: “Of course there will also be a bit of pink.” In addition to a Super Bowl atmosphere, Quarter horses and a US American-style presentation by the NRW State Stud from Warendorf, the spectators can also look forward to a show that pays homage to “Barbie”. With their performance, the two social media stars, Hella Gabbert and Julia Steinbrecher, will be depicting the probably most famous doll in the world. Because she has – of course – American roots.
However the USA will not only dominate the Opening Ceremony in the summer, it will indeed have a great influence throughout the CHIO days. For example, the typical US American flair will be noticeable throughout the entire showgrounds and will also be present in the city centre too: On Monday, July 1st, the traditional reception of the partner country will take place on the marketplace in Aachen. Only the two “Horse & Symphony” concerts (June 28th and 29th) have a different theme this year. “In 2024 we are celebrating the 100th anniversary of the show history at the Aachen Soers,” explained Stefanie Peters, President of the ALRV. “And we are going to festively celebrate this anniversary in the scope of these two concerts.”
The Government of North Rhine-Westphalia calls this current close relationship, which pays tribute to and celebrates the NRW/USA year 2023/2024, “a perfect match”. “So, the fact that the USA is the partner country of the CHIO Aachen this year harmonises very well,” commented Nathanael Liminski, Minister of the Federal, European and International Affairs and Media as well as Head of the State Chancellery of the State of North Rhine-Westphalia. “The CHIO Aachen is one of the figureheads of international top sport. Staged in North Rhine-Westphalia, such an event offers the perfect platform to present the intimate friendship between the USA and NRW.” Pauline Kao, the US General Consul for North Rhine-Westphalia, who personally attended the announcement of the partner country on Wednesday morning, is also eagerly looking forward to Germany’s biggest sporting event: “This partnership is a dream come true for us. It really is a ‘perfect match’.“
And that is how this slogan – “A perfect match” – became the motto of the traditional Opening Ceremony of the CHIO Aachen on the evening of July 2nd, 2024. Together with this year’s partner country the organisers are promising a spectacular evening for the big show. Because the CHIO Aachen – that has long since not only stood for world-class equestrian sport, but also for world-class entertainment. For example, the traditional Opening Ceremony proves to be a 90-minute, breath-taking perfect entertainment show in the floodlit Main Stadium. Theme-wise it is traditionally closely based on the respective partner country. “And in this respect the unique flair of the USA offers a huge and diversified spectrum,” stated Birgit Rosenberg, board member of the ALRV, who in her capacity as Head of Sport at the CHIO Aachen is also responsible for the show programme. In terms of tradition, culture, music and of course also clichés, that as usual also play a part in the overall concept of the decorations and supporting programme, the land of unlimited opportunities means the organisers have a huge spectrum of possibilities to fall back on.
Framed by cheerleaders from Rhein Fire Düsseldorf, who lent the press conference the appropriate flair with their golden pompons, Uwe Brandt already revealed a few concrete ideas about the Opening Ceremony, which thanks to public TV sector will be broadcast live throughout Germany from 8.15 p.m.: “I am conjuring up a picture full of glamour, football and of course plenty of horses and music,” explained the Creative Director, who has been supporting the CHIO Aachen team regarding the choreography, dramaturgy and staging of the event since 2015 already, adding with a grin: “Of course there will also be a bit of pink.” In addition to a Super Bowl atmosphere, Quarter horses and a US American-style presentation by the NRW State Stud from Warendorf, the spectators can also look forward to a show that pays homage to “Barbie”. With their performance, the two social media stars, Hella Gabbert and Julia Steinbrecher, will be depicting the probably most famous doll in the world. Because she has – of course – American roots.
However the USA will not only dominate the Opening Ceremony in the summer, it will indeed have a great influence throughout the CHIO days. For example, the typical US American flair will be noticeable throughout the entire showgrounds and will also be present in the city centre too: On Monday, July 1st, the traditional reception of the partner country will take place on the marketplace in Aachen. Only the two “Horse & Symphony” concerts (June 28th and 29th) have a different theme this year. “In 2024 we are celebrating the 100th anniversary of the show history at the Aachen Soers,” explained Stefanie Peters, President of the ALRV. “And we are going to festively celebrate this anniversary in the scope of these two concerts.”