Dan Farrell has been named Chief Revenue Officer of Equestrian Sport Productions, LLC (ESP). After seventeen years with Charlotte Motor Speedway, most recently as Senior Vice President of Corporate Sales, Farrell will be responsible for identifying, initiating and closing revenue opportunities at the Palm Beach International Equestrian Center, Tryon International Equestrian Center, and The Colorado Horse Park. Responsibilities will include sponsorship, special events, corporate events and a variety of guest experiences.
Farrell will also be responsible for the same business opportunities for the FEI World Equestrian Games™ 2018 Tryon. Tryon International Equestrian Center will host the renowned sporting event from September 10th through 23rd of 2018. Based on results from previous FEI World Equestrian Games™, the global event is expected to attract more than 500,000 attendees from over 70 nations during the two-week period.
"We are very pleased Dan is joining the team," said Mark Bellissimo, who serves as CEO of Equestrian Sport Productions, and is also the Managing Partner of Wellington Equestrian Partners (WEP), Tryon Equestrian Partners (TEP), and Colorado Equestrian Partners (CEP). "I am confident that he will be a major contributor for many years to come. We all look forward to working with him."
TEP Chief Operating Officer of Carolina Operations Sharon Decker echoed Bellissimo's sentiments.
"Dan brings a tremendous amount of energy, talent and competency to this role," said Decker. "We are fortunate to have him and excited about the possibilities he brings to the team."
Farrell is looking forward his new role and commented, "I'm excited for the next chapter in my life and for the opportunity to be a part of such an exciting project," said Farrell. "Mark Bellissimo's vision for the Tryon International Equestrian Center and the partner properties is truly amazing. To work alongside visionaries like Mark and Katherine Bellissimo and someone so respected throughout the Carolinas region like Sharon Decker is a once-in-a-lifetime opportunity."
A sports management graduate of SUNY Courtland, Farrell has spent more than 20 years in sports sponsorship sales. He joined Charlotte Motor Speedway in May 1999 as Director of Sales for the Performance Racing Network (PRN) before being promoted to his most recent position in 2002. As Senior Vice President of Corporate Sales, Farrell led a team overseeing corporate sponsorships and entertainment, corporate event rentals and account management for properties including NASCAR, NHRA, World of Outlaws, concerts, and special events including the World Premier of Pixar's "Cars" and Ford Mustang's 50th Anniversary.