Countdown to Tokyo ... all riders are now forbidden to promote private sponsors

Countdown to Tokyo ... all riders are now forbidden to promote private sponsors

Australia's Mary Hanna is the first that has her horse, Calanta arrived at the Olympic Games in Tokyo. The other horses will follow fast as we are in the final 10 days countdown to the Olympic Games.

On social media, Edwina Tops-Alexander has informed her followers today is the start of the blackout period. In this period, the Olympic Rule 40 describes athletes are forbidden to promote private sponsors. "Starting now until August 10 all athletes are forbidden to post communications that promote their private sponsors.  Luckily most of my sponsors are aware of this," she writes.

Rule 40

Any athlete can post a maximum of 7 greeting or thank you messages on social media, directed towards his private sponsors. The sponsor can only post one greeting, and one thank you message as well as one good luck message and one felicitation message. Reposting of messages of the IOC and any other national federation is allowed without additions.

However reposts can:
- not include Olympic Symbols
- not refer to Olympic sponsors
- not contain messages of Olympic sponsors
- not include commercial messages.