Esme Higgs (aka This Esme) is one of the biggest influencers in the equestrian world – with 730k followers and an incredible 100+ million views on her YouTube channel, as well as over 260k followers on Instagram and a stunning 412k followers on TikTok.
What are the steps in building and growing a successful equestrian social media network?
I think that one of the most important things is consistency. I spent three years uploading onto YouTube once a week without earning a penny or thinking it was my job. I did it because I loved it and was always so excited to get home on the weekends and make a video. A lot of people try to do YouTube but after a few months they realise it is hard work and give up. I think the main elements to being successful are consistency, good quality content, being yourself and being original.
Which riders do you follow and who would you say has the most impact with their social channel?
I really enjoy watching Caroline Breen’s stories. They show the behind-the-scenes of her life - a lot of top riders only share content from shows but she shares her dogs, vegetable patch and other things that you do not typically get to see from riders.
Which of the four Majors that make up the Rolex Grand Slam is your favourite?
CHIO Aachen – I am going there for the first time this year and I am so excited! It looks incredible and I am sure that I am going to have the best time!
What is your favourite part of the job?
I think I have to say all the incredible people I have met and the amazing stories I have heard. I work with some amazing charities such as Brookes and World Horse Welfare which is a truly incredible experience. Also being able to be with my horses and work with horses is a dream come true for me.