The International Equestrian Federation (FEI) has agreed a new multi-year partnership with Warner Bros. Discovery (WBD) that will see major events on the international equestrian circuit screened in 75 markets across Europe and Asia.
These include the entire Longines FEI League of Nations™ season until at least 2027; the Longines FEI Jumping World Cup™ Western European League until at least the 2027/2028 season; the Longines FEI Jumping World Cup™ North American League (NAL) until at least 2027/2028; and the Longines FEI Jumping World Cup™ Finals until at least 2028.
Live and Highlights coverage of all events will be showcased on Eurosport’s television channels in addition to live and on-demand streaming access for discovery+ and Max* subscribers. The agreement means equestrian is positioned alongside other world-class sports as part of the most varied live content offer and further demonstrates WBD’s commitment to screening more Olympic sports than any other broadcaster while telling the stories of its athletes through a year-round narrative.
Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at Warner Bros. Discovery Sports Europe, said: “As a premium multi-sport broadcaster, our mission is to offer the greatest choice through a compelling content offer for fans. In our role as the Home of the Olympics in Europe, including being the only place to watch all of Paris 2024, LA 2028 and Brisbane 2032, our ambition includes telling the stories of Olympic sports and its athletes throughout the year, not just during the 19 days of competition during the Games.
“We are pleased to harness our deep sports expertise in tandem with our unmatched reach and ability to engage the widest audience across all platforms to help further grow sports such as equestrian. By working as a trusted partner to federations such as the FEI, where we enjoy a highly successful long-term relationship, we have a proven track record of exposing new fans to a plethora of different sports while keeping them engaged throughout the year.”
source: Press Release