Helmet awareness calls for the #Thenakedchallenge

Recently we gave away a nice Samshield helmet (Antares in the Benelux) to make everybody aware of the importance of the riding helmet. Now the Naked Challenge is the opportunity you’ve been waiting for! And it’s picking up more speed than you’d expect… #TheNakedChallenge is an equestrian spin on the ALS #IceBucketChallenge (but more naked) and PETA’s “I’d rather go naked than wear fur” campaign (but more safety oriented.) It was started by model and equine-related brain injury sufferer Elizabeth Charleston of New Zealand.

Now is your chance to do it on your social media #ThenakedChallenge is waiting for you !