Canada is the origin of Noel Asmar, so one would expect a classic North-American approach to the clothing. But one get's confronted with the opposite. Noel Asmar creates simple designer clothes that don't look equestrian at all. The jackets and vests do remind us of the latest Paris fashion walk. The models go from fancy-modern to classic-inspired new. And it is for sure a plus that you could wear them in any occasion.
But it is not all about the design. Every design has it's purpose. This can go from covering rider AND saddle, to having a perfect fit jacket with endless freedom of movement. Punch pink, sungold yellow, blue stripes, it's all there combined with innovative and multi-use thinking. The quality and attention to detail is unsurpassed. You look best on and off your horse, certainly if you combine the clothing with the accessories, such as the nice Italian handbags.
The brand is still young and might not have the fame of Hermès or Gucci or Renard et Cheval, still it's on its way to conquer the world... and then we're not just talking about the equestrian fashionata...
more info on: WEBSITE
photo: Noel Asmar
