The summer of 2013 might color Léon. Simplicity keeps to be the trademark of Léon, nevertheless the brand comes up with some nice, creative designs. The jodhpurs for women are a contrast to the other equestrian brands, coloring in dark colors or white. However the creativity and also the beauty lays in the design revealing some nice add-ons. Just like the shirts and pull-overs the redline in the new summer collection is the thin line between casual day-ware and equestrian ware. Léon seems to be one of the only brands successfully combining the casual with the equestrian trends, allowing us to ware Léon at work, at home or in the stables.Flashy colors are not done, the most exciting is pink for the ladies and beige for men. Looking at the competition ware however designer, Evi Saerens, decided it is time to get some more colors in the arena. Red is the new black! Back to the old days, and to be honest, we cannot blame her! Green, Blue, Black are the main colors in the arena while red is still a bit taboo, let's see if Léon an break that habit.
The advertorial campagne of the brand is clearly inspired by the design. As a casual, subtle designer Evi Saerens focusses on the yought with Léon. The advertorial photography containes her daughters and some Belgian junior riders in a quiet, peaceful setting.©: equnews.com
