German Riders Tour 'on hold' due to absence of main sponsor

German Riders Tour 'on hold' due to absence of main sponsor

In February, the engagement of the company Bemer as the title sponsor came to an end. The explanation provided was that it was "temporarily not possible to commit a new, strong partner." Thus, for now, Hansi Dreher remains the last winner of the series. The Riders Tour was launched 23 years ago.

However, the initiators, Ulli Kasselmann and Paul Schockemöhle, also stated: "We will continue to strive to realize a concept that is sports-oriented and economically secured with the appropriate partner."

Riders Tour

The Riders Tour is a prestigious equestrian competition held annually in Germany. It comprises a series of show jumping events taking place at various locations across the country, attracting top riders from around the world. Founded by Ulli Kasselmann and Paul Schockemöhle, the tour has garnered a respectable reputation in the equestrian world.

Sponsoring such events is crucial for their continuity and growth, as it helps finance the organization, provide prize money, and enhance the overall experience for participants and spectators.



Source: St Georg