EEM (Equestrian Events Management SPRL), the founder, owner and organizer of the Longines Masters Series, announces the end of the contract that has united it with Longines since 2016. The story that has linked EEM to the Swiss watch brand first began with a partnership in 2012. The Longines Masters adventure was then born in 2013 in Hong Kong, and then in Los Angeles, before the creation of the Longines Masters Series in 2016, where they brought together the world's best show jumpers.
On behalf of the EEM team, Christophe Ameeuw, President and Founder, would like to thank the Swiss watch brand, Longines, for the trust it has placed in them during the past eight years. “The Longines Masters Series has been an extraordinary adventure with global reach, held over three continents and in five cities, Paris, Hong Kong, Los Angeles, New York and Lausanne. The partnership between EEM and Longines has given full meaning to our company motto, #WeRideTheWorld, and the Longines Masters Series has combined the best of international show jumping and lifestyle offerings with a quality environment, allowing equestrian sport to open up to an ever more wide-reaching audience.”
A new chapter is now opening up for EEM, which is renowned for having shaken up the production of equestrian events over the last ten years, pioneering the revival of modern show jumping. “The creativity that EEM's teams have shown is not compromised by the end of this relationship, which we will be able to turn into an opportunity: an opportunity to continue inventing and laying the groundwork for the future of our sport, to launch new concepts, in line with the emerging values of the ‘world of tomorrow’,” explains Christophe Ameeuw. The first project resulting from these considerations could emerge by the end of the Summer, if health conditions and European directives allow it.