Riders are urged to support equestrian sport at the Tokyo Olympics via social media, as policymakers monitor sports’ engagement and popularity on these platforms.
As has been the case for previous Games, the International Olympic Committee assesses all sports during the Olympics, so the more coverage and activity can be generated online, the better. Equestrians are encouraged to create, follow, react to and share posts and stories relating to horse sport at the Games.
“The more of a buzz we can generate, whether it be from tagging friends who may like the post you’ve seen, to purely liking a post or sharing it to your page, will add great value,” a spokesman for British Showjumping said, ahead of the showjumping kicking off in Tokyo tomorrow (3 August).
“In doing so it will show the world the depth of interest there is in not only showjumping, but equestrianism as a whole.”
source: Horse and Hounde