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Horse trade faces new spending patterns among buyers! ‘What if you can no longer speak of exclusivity?’

© Houou Tomita

In the stables, at competition grounds and during coffee breaks in the canteen, you hear it more and more often: ‘These are difficult times in the equestrian sector.’ Not only is the equestrian world feeling the pressure, the entire luxury sector is also experiencing a downturn. But is that picture accurate? And what is really behind the change? 'There has been a change in spending patterns. Customers are no longer just looking for a (very) good horse...‘ is the general consensus. ’It makes sense that more and more people have easy access to good horses, thanks in part to our breeders!"

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