“A Horse-Friendly Path Starts at the Beginning” Willem Greve’s Passion for Welfare and Sport

These days, there is a lot of attention on horse welfare. Our industry has come under scrutiny for some time now and hasn't escaped criticism—often from outsiders who are uninformed. “It’s up to everyone involved with horses to prove the opposite and to emphasize just how deeply we care for our animals,” says Willem Greve, a true horseman at heart, active both at the highest level of sport and in breeding. He shares his vision: “A horse-friendly path starts at the beginning...”