We recently reported that our editorial inbox was flooded with questions regarding whether the price hikes at the equestrian streaming giant, ClipMyHorse (CMH), could be justified. Since then, over 49,600 people worldwide have completed our survey—and the message is loud and clear.
In the upcoming edition of Paarden Gazet, we will provide an in-depth analysis of the results alongside the specific advice submitted by many subscribers. In the meantime, we are sharing an exclusive look at the key findings:
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Widespread Dissatisfaction: 93% of respondents do not agree with the recent subscription price increases.
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Price Ceiling: A significant plurality (31.9%) believe that the maximum fair price for the streaming service should be €150 per year.
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Platform Loyalty vs. Functionality: 63% acknowledge the rising costs of production but are hesitant to switch to alternatives like SentowerPark TV. The primary deterrent is functionality; competitors currently lack the searchable archive/library that CMH offers.
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A Call for Competition: 74.6% are convinced that new competitors must step into the market, even though they realize this would mean the end of a "one-stop-shop" all-in-one offering.
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Local Subscriptions Miss the Mark: Most respondents find CMH’s new "local" subscription tiers irrelevant. "The only real advantage of ClipMyHorse is the database; that is why we use it," one respondent noted. "The fact that the database access is being limited while prices are rising is the final straw for us."
Technical Issues and Ownership
Beyond pricing, many users cited frequent technical glitches and subpar customer service. While some argue these issues are a byproduct of the massive scale at which the company operates, users remain frustrated.
Furthermore, the prevailing sentiment among the majority of respondents is that these price hikes are a direct result of the company's new ownership and shareholder structure.
