As part of the sponsorship, Rolex becomes the official timepiece and the title sponsor of the Rolex Grand Prix, which will take place on Sunday, July 13 at the international show jumping arena, with total prize money of €500,000. Over the years, some of the world's top riders have claimed victory in this prestigious class, including John Whitaker, Rolf-Göran Bengtsson, Steve Guerdat, Peder Fredricson, and Martin Fuchs.

"We work hard to develop both the event and the sport to attract the world's best riders to Falsterbo. Collaborating with committed and like-minded sponsors such as Rolex is crucial to achieving this. We are delighted to work with Rolex to continue developing the sport into the future" says Jana Wannius, president of Falsterbo Horse Show.

Rolex has been a dedicated partner to equestrian sports for a long time. Through its commitment and support of some of the world's premier equestrian events, the watch brand has become a symbol of excellence in the sport.

Falsterbo, which has been a cornerstone of Swedish and international equestrian sports for over a century, continues to attract over 60,000 visitors annually. The unique coastal setting, the loyal and knowledgeable audience, and the top competitions make Falsterbo one of the most renowned events in the equestrian world. Henrik von Eckermann, the current world number one, shares his thoughts on the new agreement:

"As a Swedish rider I think this is fantastic news. I’m really looking forward to this summer and to Falsterbo. It’s a show with a long tradition and history, it suits perfect for the Rolex Series. This elevates the event’s significance on the international stage and marks a decisive milestone in its development. I’m really looking forward to it!"

Rolex Series Events 2025

  • Wellington Equestrian Festival - Week 12 – March 25-30, 2025
  • CSIO Roma Piazza di Siena – May 21-25, 2025
  • Jumping International de La Baule - Officiel de France – June 5-8, 2025
  • Al Shira'aa Falsterbo Horse Show – July 5-13, 2025
  • Jumping International de Dinard – July 24-27, 2025
  • RDS Dublin Horse Show – August 6-10, 2025
  • Brussels Stephex Masters – August 27-31, 2025