“We are very excited with this new venture which is the result of open and productive conversations with the founder of ClipMyHorse.TV Mr Klaus Plönzke,” FEI President Ingmar De Vos said.

“This is the first time the FEI will have an equity stake in a company which will allow us to actively contribute to shaping the narrative around the coverage of equestrian events.

“By bringing together our collective strengths, we can work towards the development of one combined live streaming service that provides high quality event coverage and a broader range of content to fans.”